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What Domain Metrics are Important to Know?

Understanding your SEO value will help you know what you need to improve on and what you are doing well with.   There are a lot of tools available that will try and determine the value of a domain.  We will focus on the two most popular metrics used by SEO Agencies and Marketing departments.

Never rely on just one metric as they can be unreliable.  Below we will talk about the 4 metrics that you should use.

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Moz DA(domain authority) and Spam Score

Moz 

launched almost 20 years ago as SEOmoz.  As Google gained popularity it became crucial that business figure out how to get their businesses at the top of the SERPs(Search Engine Result Page).  Moz came up with a score method to determine your SEO value called DA(domain authority).  It’s a 1-100 scale that primarily uses backlinks to determine your value like Google does.

Even though they are the leading metric most SEO agencies use, the score can be manipulated.   This shouldn’t be the only score to use.

SEMrush 

started a few years after Moz.  They had a different goal.  They wanted to index website and use this information to gather more SEO insights.  We use their data to get esitmated US traffic, using the data from their index.  If Goolge is sending website traffic, then that helps validates the value of the website.

They also created their own scoring method called AS(Authority Score).

Using Moz and SEMrush together

By using the Moz DA score and spam score with the SEMrush AS score and traffic, you can get a better view at how your sites SEO value is.

Not only can you use this to determine the value of your domain, but you can also use it to evaluate your competitors.  At LiftMyRank, we use this tool to determine the value of publishers when doing Outreach for our Guest Blogging product.

Domain Rating

Score from 1–100 showing the strength of a website’s backlink profile compared to others in their database. Focuses heavily on quality/quantity of backlinks.
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Frequently Asked Questions

1. How long will it take before I see better rankings in google?
It usually takes 3 to 6 months to see noticeable improvements, depending on your website’s age, content quality, competition, and technical setup.
2. How long do search engine results last?
SEO results can last months or even years, but they depend on competition, algorithm updates, and how often you update your content. Without maintenance, rankings may drop over time.
3. Are first place rankings for competitive keywords?
Yes, but it takes time, high-quality content, strong backlinks, and a solid strategy. For very competitive terms, expect long-term effort and ongoing optimization.
4. Why should I choose Springboard SEO?
Because we focus on long-term, sustainable results, use ethical (white-hat) strategies, and tailor our approach to your business goals — no one-size-fits-all, no shortcuts, just smart SEO.
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